Mobile Content Pricing and Business Models in China

September 7, 2014 – 09:15 pm

«By Emma House

Emma House attended the Shanghai Exclusive Publishers Trip organized by the Frankfurt Book Fair and Creative Publishing Consulting. She reported on the ereader market in China last week.

China is a massive country as we all know,with a vast population living in rural areas. Such areas suffer from a lack of bookstores,limited selection of books,and prices too high for many to pay (even at prices of 20-30 rmb). In response,the Chinese government has started promoting digital reading,which caused a surge in the popularity of mobile reading,particularly among young readers.

China Mobile with its 600 million subscribers is the dominant player in this market. Of these 600 million,half of them use their mobile phone (by the way Nokia is the most popular mobile device maker in China) to go online. 30% of these are willing to read books online and 30% of these are willing to pay for content to read online. Our presenter from China Mobile,Mr.Fu Chenzhou highlighted some of the key features and advantages to mobile.

A key advantage is the analytics that mobile access provides. China Mobile is not only able to see what content is accessed the most,but it can also analyze WHO is reading the popular content,making for valuable market research. A second advantage is the payment system. Content purchases are charged automatically on the customer’s phone bill. China Mobile is currently co-operating with 50 hand-picked Chinese publishers to share revenues when their content is accessed.

Charges for content,Mr. Fu tells us,should be no more than 5 RMB as a maximum price point (5 or 6 euros) for a book,or around 10% of the printed book.

While each of the publishers,mobile operators and hardware providers we’ve met on this trip demonstrate a great awareness for IP protection,this does not change the fact that the majority of mobile devices regularly access websites hosting illegal content.

Emma House is the Trade and International Director for the Publishers Association,joining after seven years experience as Head of International Development at The London Book Fair and six years experience in international business to business magazine publishing.


Not just Wall Street

2004-09-11 15:19:58 by Moe14

All 7 things in your original post are indeed causes for the price inflation (you're also forgetting a few like empty nesters from the suburbs trading in their house in Jersey for an apartment in the City). But your analysis quite honestly is really a "Craig's-list centric" kind of analysis.
You are forgetting the main thing that is driving outer-borough home prices - immigrants and ethnics. For every area in Brooklyn that's had housing prices driven up by the yuppies or whoever, there's 3 that have them driving up by upwardly-mobile immigrants. Many groups have their own financing systems, extended family to help with the mortgage, or rich members of the community willing to invest

Apple Shipping Low-Cost iPhone to China Mobile  — Mac Rumors
Apple has asked Foxconn, its longtime contract manufacturing partner, to add China Mobile to the list of carriers slated to receive a new low-cost iPhone, one of these people said. It isn't clear when the phones would be delivered.

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